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…an LJN Gem (1985-1987)
Tomart's Action Figure Digest pg.(22-25)
LJN always produced great action figures. Their percentage of hit
lines to total number produced was one of the best batting averages in the industry until a couple
of major mistakes did them in. They were one of the first companies to do fine texture detailing
and extensive multicolored paint masking, which later played an important role in the smash hit
Teenage Mutant Ninja Turtles line.
ThunderCats was a tremendously successful offering. The nearly complete sell-thru
of all but more costly Berserkers makes packaged collectible examples difficult to find. Loose
figures are still plentiful at flea markets ten years after they were sold at retail.
ThunderCats copied a page from Mattel's Masters of the Universe book in that the Lorimar
Telepictures animated TV series was based on the toy line. Lorimar syndicated the program with
LJN commercials in place open slots for local stations to sell. To encourage prime scheduling
and perhaps an extra showing in another time slot, Lorimar/LJN offered cash spiffs back to TV
stations based on toy sales in the market. This raised the ire of "child welfare" groups which
were already up to their arms about what seemed to them to be half hour toy commercials.
Expensive legal action was brought, and new rules were propagated to make it difficult for
toy companies to produce their own shows. Now that
producers and/or creators license the rights to toy companies, very little has changed…except
now toys must cost more to cover all the licensing costs involved.
Each episode somehow evolved around the central theme of Evil Mutants trying to
destroy the ThunderCats, obtain the Sword of Omens, and control Third Earth.
Lion-O leads a community of cat-like characters against Mumm-Ra, an ancient mummy with
the power to become young again and command superhuman strength. PVC "Companions"
were tried with several major characters, and were added to the re-release of others.
Articulated versions were later offered in the "Companions" series, which was apparently
short lived because these are the most difficult to find in any form.
More collectors are beginning to ask for this series at shows attended by AFD.
It could be a line to watch.
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